About

Bringing Non-Alcoholic Beverages to the Masses

At High Goods, we redefine refreshment with an exclusive collection of handpicked non-alcoholic beer, wine, cocktails, and spirits. Our brand, including our pop-up locations and online store, is a celebration of choice, offering a curated selection of beverages that cater to every palate and preference. Elevate your gatherings, celebrate your moments, and relish the essence of life with us. Our commitment to quality ensures every bottle is a testament to the art of non-alcoholic enjoyment. Your adventure in non-alcoholic indulgence awaits at High Goods – where flavor, variety, and excitement collide in every bottle. Visit us and pop open a world of possibilities!

Our Story

In the heart of a vibrant city, there was a growing desire for a different kind of social experience. People from all walks of life – the health-conscious, the sober-curious, the social butterflies, and those simply seeking something new – were searching for a way to connect and celebrate without the constraints of alcohol.

Recognizing this desire, High Goods was born. Our journey began with a simple yet powerful vision: to create a world where the enjoyment of beverages wasn't defined by alcohol content, but by the quality, taste, and the experience it offered. Our founders, passionate about health and wellness, sought to redefine the social drinking culture. They traveled far and wide, exploring vineyards, breweries, and distilleries, all dedicated to non-alcoholic production. They discovered a hidden world of artisanal, non-alcoholic beers, wines, seltzers, and spirits, each with its unique story and flavor profile.

These discoveries led to the creation of High Goods – a haven for those who wanted to savor the joy of drinking without the effects of alcohol. Our stores, both online and brick-and-mortar, became more than just shops; they became community hubs where education, empowerment, and empathy flowed as freely as our beverages.

At High Goods, we believe in the power of choice and the beauty of diversity. Our carefully curated selection is not just about providing alternatives; it's about enriching experiences and building connections. Whether it's a night out with friends, a celebration, or a quiet evening at home, we offer a drink for every moment, without compromise.

As we continue our journey, we stay committed to our mission – to educate, empower, empathize, and ease access to the world of non-alcoholic beverages. Our story is not just about drinks; it's about changing perspectives, elevating tastes, and creating richer experiences.

Join us at High Goods, where every sip is an invitation to explore, to connect, and to celebrate life's moments, big and small – all with the promise of a great night and an even better morning after.